Koleksi World Bank
The new and expanded topics in this twelfth edition reflect issues in competition, changing marketing structures, ethics and social responsibility, negotiations, and the development of the manager for the twenty first century. Competition is raising the global standards for quality, increasing the demand for advanced technology and innovation, and increasing the value of customer satisfaction. The global market is swiftly changing from a seller’s market to a buyer’s market. To remain competitive globally, companies must be aware of all aspects of the emerging global economic order.
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