This book discusses the major players in the financial markets and provide an overview of security types and trading mechanisms. Contains the core of modern portfolio theory, spreadsheet material o…
This edition of money and capital markets contents the global financial system in perspective, interest rates and the prices of financial assets, the money market and central banking, financial ins…
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition f…