Koleksi World Bank

Basic marketing

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This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition focuses special attention on changes taking place in today’s dynamic markets. Throughout every chapter of the text we have integrated discussion and example of : marketing over the internet, relationship building in marketing, the importance of providing superior customer value, international perspectives and ethical issues.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

PER b

Penerbit

: McGraw-Hill.New York., 1999

Deskripsi Fisik

xxiv, 791 hal. : il. ; 28 cm

Bahasa

Indonesia

ISBN/ISSN

0-256-20982-9

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 13

Subjek

Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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