Koleksi World Bank

Strategic marketing problems

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Decision making in marketing is first and foremost a skill. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the decision maker must develop a strategy consistent with the underlying factors existing in the situation presented and must consider the implications of that strategy for the organization and its environment.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.8 KER s

Penerbit

: McGraw-Hill.New York., 2004

Deskripsi Fisik

xiv, 1208 hal. : il. ; 26 cm.

Bahasa

ISBN/ISSN

007-253695-0

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

10th ed

Subjek

Strategi pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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