Koleksi World Bank

Strategic marketing management cases

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edition has been substantially revised and reorganized to reflect marketing management priorities in the 21st century. The topics are market orientation and organizational learning, marketing program development, growth strategies, innovation and strategic brand management, supply chain management and partnership alignment, cross-functional integration, implementation marketing plans and assessing performance.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.802 CRA s

Penerbit

: McGraw-Hill.New York., 2002

Deskripsi Fisik

xvi, 683 hal. : il. ; 26 cm.

Bahasa

Indonesia

ISBN/ISSN

0-07-242946-1

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.7

Subjek

Pemasaran – studi kasus

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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