Koleksi World Bank
The Denny’s story
: In the early ‘90s, the Denny’s restaurant chain was faced with charges of race discrimination that severely damage its image. The Denny’s Story is the real-life account of how the company pulled itself out of a public relations nightmare and earned back the trust of its customers. Adamson describes how his prior professional experience prepared him for the work he faced in restoring Denny’s reputation after a series of troubling incidents that led to lawsuits filed against the company.
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