Koleksi World Bank

Authenticity

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It’s a paradox of today’s experience economy: the more contrived the world seems, the more we all demand what’s real. As reality is qualified, altered, and commercialized, consumers respond to what is engaging, personal, memorable, and above all, authentic. But what’s authentic? What authentic means to the postmodern consumers, and how companies can render their offerings as “really real”. Today’s consumers seek the authentic where and when they buy. Satisfy consumers’ demands for authenticity, across every kind of offering, and you’ll capture their hearts, mind, and dollars.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8’343 GIL a

Penerbit

: Harvard Business School Press.Boston., 2007

Deskripsi Fisik

Xiii, 299 hal. ; 24 cm.

Bahasa

Indonesia

ISBN/ISSN

978-1-59139-145-6

Klasifikasi

658.8’343

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Produksi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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