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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="B. Joseph Pine II"
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Authenticity
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B. Joseph Pine IIJames H. Gilmore

It’s a paradox of today’s experience economy: the more contrived the world seems, the more we all demand what’s real. As reality is qualified, altered, and commercialized, consumers respond to what is engaging, personal, memorable, and above all, authentic. But what’s authentic? What authentic means to the postmodern consumers, and how companies can render their offerings as “really r…

Edisi
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ISBN/ISSN
978-1-59139-145-6
Deskripsi Fisik
Xiii, 299 hal. ; 24 cm.
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No. Panggil
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