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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Bernard J. Jaworski"
cover
Introduction to e-commerce
Komentar Bagikan
Bernard J. JaworskiJeffrey F. Rayport

This book serves as a comprehensive introduction to the field of e-commerce. At the core of e-commerce activities is the the strategy of the enterprise. Wrapped around this strategy process are four critical infrastructures: technology, capital, public policy, and media. These four infrastructures provide the context—both the opportunities and the constraints—within which the strategy oper…

Edisi
Ed. 2
ISBN/ISSN
0-07-123266-4
Deskripsi Fisik
xxvii, 516 hal. : il. ; 25 cm
Judul Seri
-
No. Panggil
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