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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="E. Jerome McCarthy"
cover
Basic marketing
Komentar Bagikan
E. Jerome McCarthyWilliam D. Perreault

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition focuses special attention on changes taking place in today’s dynamic markets. Throughout every chapter of the text we have integrated discussion and example of : marketing over the internet, relation…

Edisi
ed. 13
ISBN/ISSN
0-256-20982-9
Deskripsi Fisik
xxiv, 791 hal. : il. ; 28 cm
Judul Seri
-
No. Panggil
PER b
cover
Basic Marketing: A Global-Managerial Approach, 15e
Komentar Bagikan
E. Jerome McCarthyWilliam D. Perreault

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will s…

Edisi
-
ISBN/ISSN
0-07-252523-1
Deskripsi Fisik
xli, 793 hal. : il. ; 28 cm
Judul Seri
-
No. Panggil
-