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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Jeffrey F. Rayport"
cover
Introduction to e-commerce
Komentar Bagikan
Bernard J. JaworskiJeffrey F. Rayport

This book serves as a comprehensive introduction to the field of e-commerce. At the core of e-commerce activities is the the strategy of the enterprise. Wrapped around this strategy process are four critical infrastructures: technology, capital, public policy, and media. These four infrastructures provide the context—both the opportunities and the constraints—within which the strategy oper…

Edisi
Ed. 2
ISBN/ISSN
0-07-123266-4
Deskripsi Fisik
xxvii, 516 hal. : il. ; 25 cm
Judul Seri
-
No. Panggil
-
cover
Cases in e-Commerce
Komentar Bagikan
Jeffrey F. Rayport

Cases in e-Commerce is organized around the decision-making process we propose for formulating new economy enterprise strategy. There are six interrelated, sequential decisions to this strategy, market-opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. This casebook is written for present and future business practitioner…

Edisi
-
ISBN/ISSN
0-07-250095-6
Deskripsi Fisik
xix, 631 hal. : il. ; 26 cm.
Judul Seri
-
No. Panggil
-