Business research methods uses a strong blend of theory and real-world practice to explain which research methods are appropriate for a given scenario, and how research affects decision making. All topics and applications are organized around a visual process model and presented in a manner that encourages students to thoroughly and thoughtfully explore this key tool of the manager.
This book is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported decision making with under-graduate students preparing to be future managers. Keeping all those features on which have come to rely- great coverage of the research process, especially the clarification of the research problem; great coverage of ethical issues; great co…