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Ditemukan 3 dari pencarian Anda melalui kata kunci: author="Philip R. Cateora"
cover
International marketing
Komentar Bagikan
John L. GrahamPhilip R. Cateora

The new and expanded topics in this twelfth edition reflect issues in competition, changing marketing structures, ethics and social responsibility, negotiations, and the development of the manager for the twenty first century. Competition is raising the global standards for quality, increasing the demand for advanced technology and innovation, and increasing the value of customer satisfaction. …

Edisi
ed.12
ISBN/ISSN
0-07-283371-8
Deskripsi Fisik
xiii, 697 hal. : il. ; 28 cm
Judul Seri
-
No. Panggil
658.84 CAT i - 658.848 CAT i
cover
International marketing
Komentar Bagikan
John L. GrahamPhilip R. Cateora

The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. As global economic growth occurs, understanding marketing in all cultures in increasingly important. This book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involv…

Edisi
ed.11
ISBN/ISSN
0-07-239884-1
Deskripsi Fisik
xxv, 691 hal. : il. ; 28 cm.
Judul Seri
-
No. Panggil
658.848 CAT i
cover
International Marketing
Komentar Bagikan
John L. GrahamPhilip R. Cateora

Edisi
-
ISBN/ISSN
978-0-07-110594-1
Deskripsi Fisik
xxxii, 702 hlm. : il. ; 28 cm.
Judul Seri
-
No. Panggil
-

Edisi
-
ISBN/ISSN
978-0-07-110594-1
Deskripsi Fisik
xxxii, 702 hlm. : il. ; 28 cm.
Judul Seri
-
No. Panggil
-