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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Roger A. Kerin"
cover
Strategic marketing problems
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Robert A. PetersonRoger A. Kerin

Decision making in marketing is first and foremost a skill. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the…

Edisi
10th ed
ISBN/ISSN
007-253695-0
Deskripsi Fisik
xiv, 1208 hal. : il. ; 26 cm.
Judul Seri
-
No. Panggil
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