The Marketing Game

This book is designed to provide the basis for a high involvement learning experience. The focus is on effective marketing strategy planning in a competitive environment. It gives you the opportunity to analyze markets and target market needs. An integrated marketing plan that satisfies your target market and earns a profit for your firm.

Basic marketing

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition focuses special attention on changes taking place in today’s dynamic markets. Throughout every chapter of the text we have integrated discussion and example of : marketing over the internet, relation…

The Marketing Game! Student Software and Multimedia Tutorials

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Basic Marketing: A Global-Managerial Approach, 15e

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will s…