2 eks.
It’s a paradox of today’s experience economy: the more contrived the world seems, the more we all demand what’s real. As reality is qualified, altered, and commercialized, consumers respond to what is engaging, personal, memorable, and above all, authentic. But what’s authentic? What authentic means to the postmodern consumers, and how companies can render their offerings as “really r…
Financial accounting 9e concentrates intentionally on the business of business, how accounting contributes to effective management while emphasizing the most important accounting procedures. Opens with a section that defines business and describes common types of businesses and their strategies, value chains, and stakeholders. It also includes a section on business ethics.
Indeks
South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content in Asia-and the West. Now, the former underdog of the international pop scene sets trends in music, movies, comic books, TV dramas, and online gaming for the rest of the world to follow. Veteran reporter-at-large James Russell tells and exciting story of rapid growth and wild success marked by an un…
Buku ini terdiri dari 23 bab, yang dibagi ke dalam 4 bagian. Bagian satu, tindakan dan hubungan dasar membahas pelaku dan sumber,kepentingan dan penguasaan;hak untuk bertindak;hubungan kekuasaan;hubungan kepercayaan. Bagian dua, struktur struktur tindakan menghadirkan kajian tentang: sistem pertukaran sosial;relasi wewenang dan struktur wewenang;sistem kepercayaan dan sifat-sifatnya yang dinami…
Buku teori komunikasi ini mengupas perkembangan baru dalam teori komunikasi massa dan perubahan di bidang komunikasi. Semua penjelasan dilengkapi dengan ilustrasi dan contoh dari dunia nyata, mulai dari jurnalisme, broadcasting, periklanan (advertising), sampai public relation