This book is an invitation to the diverse, intriguing, dynamic, global world of consumers. Part one covers an overview of consumer behavior; part two, marketing decisions and consumer behavior; part three, consumers as interpreters; part four, consumers in social context; part five consumer action.
Abstrak : The 10th editon of statistics for business and economics is an introductory business text emphasizing inference, with extensive coverage of data collection and analysis as needed to evaluate the reported results of statistical studies and make good decisions. As in earlier editons the text stresses the development of statistical thinking and the assessment of credibility and the value…
Includes bibliographical references and index
This book a contest is basic principles shared by all sciences, the law of thermodynamics that govern energy and entropy, the equivalence of electricity and magnetism, and the atomic structure of all matter, and etc.
Project management excellence is essential if your
Essentials of business ethics provides an introduction to business ethics. It surveys the current letirature and core theories with applications to a number of contemporary issues in the field, including corporate responsibility, equal opportunities legislation, the ethics of advertising, and environmental issues.