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It’s a paradox of today’s experience economy: the more contrived the world seems, the more we all demand what’s real. As reality is qualified, altered, and commercialized, consumers respond to what is engaging, personal, memorable, and above all, authentic. But what’s authentic? What authentic means to the postmodern consumers, and how companies can render their offerings as “really r…
Financial accounting 9e concentrates intentionally on the business of business, how accounting contributes to effective management while emphasizing the most important accounting procedures. Opens with a section that defines business and describes common types of businesses and their strategies, value chains, and stakeholders. It also includes a section on business ethics.
Indeks
South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content in Asia-and the West. Now, the former underdog of the international pop scene sets trends in music, movies, comic books, TV dramas, and online gaming for the rest of the world to follow. Veteran reporter-at-large James Russell tells and exciting story of rapid growth and wild success marked by an un…