This book is an invitation to the diverse, intriguing, dynamic, global world of consumers. Part one covers an overview of consumer behavior; part two, marketing decisions and consumer behavior; part three, consumers as interpreters; part four, consumers in social context; part five consumer action.
this book about design interactive pages, manage reusable content, and apply cascading style sheets, install and use learning site cousebuilder extensions, develop valid test questions and reduce the odds of accurate guessing.
Includes bibliographical references and index
This sixth edition of entrepreneurship is divided into four major sections. The entrepreneurial perspective introduces the entrepreneur and the entrepreneurial process from both a historical and a research perspective. Creating and starting the venture focuses on all the elements in the entrepreneurial process that are a part of creating a new venture. Financing the new venture focuses on one o…
Essentials of business ethics provides an introduction to business ethics. It surveys the current letirature and core theories with applications to a number of contemporary issues in the field, including corporate responsibility, equal opportunities legislation, the ethics of advertising, and environmental issues.
This book presents economics as a serious, lively, and evolving science. Its goal is to open students eyes to the economic way of thinking and to help them gain into how the economy works and how it might be made to work better. Economics, eight edition, retains all of the improvements achieved in its predecessor with its thorough and detailed presentation of modern economics, emphasis on real…