Buku ini dapat dijadikan pegangan bagi setiap manajer dalam pekerjaannya sehari-hari.
this book discusses some of the ways the internet is affecting marketing research, balanced with more traditional material. New marketing research war stories about the trials and tribulations of conducting marketing research engage the reader's attention and help them recall important concepts in the text.
Ketika Michael D'Alessandro mengetahui tiga tahun lalu mantan istrinya melahirkan dan menyerahkan bayi mereka untuk diadopsi, ia melakukan berbagai cara untuk mencari anak lelakinya. Michael menemukan putranya Jeremy di kota kecil Calder. Jeremy ternyata aman dan benar-benar dicintai ibu barunya, Camile. usahanya mendekati Jeremy malah mendekatkan Michael pada Camile. Tapi Camile tidak tahu Jer…
this book is talking about criminal laws, teaches who want to emphasize the increasingly omportant transnational dimension of U.S criminal law and by those who want to explore the also increasingly important use of criminal sanctions to enforce norms of international law. these two developments are interrelated and this is more and more difficult, in any event, to keep them separated.
Decision making in marketing is first and foremost a skill. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the…
More now than ever before, auditing is in the spotlight, legislators, regulators, and top executives in all types of business realize the importance of auditors in the governance and performance equation. Previously routine and formulaic, internal auditing is now high profile and high pressure. Being an auditor in today’s complex, highly regulated business environment involves more than crunc…
Scientists seeking to play a positive role in policy and politics and contribute to the sustainability of the scientific enterprise have choices in what role they play. This book is about understanding these choices, what considerations are important to think about when deciding, and the consequences of such choices for the individual scientist and the broader scientific enterprise
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