4 eks
This book takes a systematic approach to the audit process by first introducing the three basic concepts that underlie the audit process : materiality, audit risk, and evidence. These concepts are then applied to each major business process and related account balances using a risk-based approach. For example, each business process chapter starts with an overview of the information system follo…
Buku ini memuat setiap aspek dari advertising secara mendetail, antara lain: dasar-dasar advertising dan masyarakat;dasar-dasar strategi advertising;proses kreatif dalam dunia advertising; cara kerja advertising di dunia nyata; dasar dan fungsi riset strategis dalam advertising;dasar dan fungsi perencanaan strategis dalam advertising;Media-media advertising;desain kreatif dan produksi advertisi…
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will s…