this book discusses some of the ways the internet is affecting marketing research, balanced with more traditional material. New marketing research war stories about the trials and tribulations of conducting marketing research engage the reader's attention and help them recall important concepts in the text.
this book is talking about criminal laws, teaches who want to emphasize the increasingly omportant transnational dimension of U.S criminal law and by those who want to explore the also increasingly important use of criminal sanctions to enforce norms of international law. these two developments are interrelated and this is more and more difficult, in any event, to keep them separated.
Decision making in marketing is first and foremost a skill. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the…
Scientists seeking to play a positive role in policy and politics and contribute to the sustainability of the scientific enterprise have choices in what role they play. This book is about understanding these choices, what considerations are important to think about when deciding, and the consequences of such choices for the individual scientist and the broader scientific enterprise
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This book is about the meaning of change for people in work and employment. It is about riding change process and in the ways that we may be swept along as relatively passive passengers. 'Change riders' may take an active position and harness these processes in shaping the outcomes and direction of change, or they may play a less active role in accomodating changes, or they may play a less acti…