This book is an invitation to the diverse, intriguing, dynamic, global world of consumers. Part one covers an overview of consumer behavior; part two, marketing decisions and consumer behavior; part three, consumers as interpreters; part four, consumers in social context; part five consumer action.
Includes indexes
With recent incidents at WorldCom, Enron, Xerox, Tyco, and other companies, auditing has never been so important. Auditing is perhaps our single best defense in ensuring the integrity of our financial reporting system. This text provides comprehensive and integrated coverage of current development in the environment, standards, and methodology of auditing.
Abstrak : The 10th editon of statistics for business and economics is an introductory business text emphasizing inference, with extensive coverage of data collection and analysis as needed to evaluate the reported results of statistical studies and make good decisions. As in earlier editons the text stresses the development of statistical thinking and the assessment of credibility and the value…
4 eks
This book takes a systematic approach to the audit process by first introducing the three basic concepts that underlie the audit process : materiality, audit risk, and evidence. These concepts are then applied to each major business process and related account balances using a risk-based approach. For example, each business process chapter starts with an overview of the information system follo…
book introduces about client strategy templates that approach a client from the vantage point of management’s risks, the strategies management undertakes to overcome risk, and the transactions and events that are the product of management strategies. Illustrates value-added assurance services in every chapter.
2 eks.
This books contains everything you need to reap the profits of today’s booming world economy. Dealing with every aspect of exporting and importing. Includes : how to write a business plan, choose a product, make overseas contancs, finance an import or export transaction, protect patent and trademarks, get through the customs maze, figure import duties, trade in Europe’s single market.
The subject matter in this book generally proceeds from micro to macro topics. It covers labor economics, the theory of individual labor supply, population, participation rates, and hours of work, labor quality, the demand of labor, mobility, migration, and efficiency, government and labor market : legislation and regulation, employment, expenditures, and taxation.
This book differs from other managerial accounting texts in several ways. The most important difference is that it offers a conceptual framework for the study of managerial accounting. This book relies on opportunity cost and organizational architecture as the underlying framework to organize the analysis. Opportunity cost is the conceptual foundation underlying decision making. While accountin…
this book about design interactive pages, manage reusable content, and apply cascading style sheets, install and use learning site cousebuilder extensions, develop valid test questions and reduce the odds of accurate guessing.
Includes bibliographical references and index