International marketing

The new and expanded topics in this twelfth edition reflect issues in competition, changing marketing structures, ethics and social responsibility, negotiations, and the development of the manager for the twenty first century. Competition is raising the global standards for quality, increasing the demand for advanced technology and innovation, and increasing the value of customer satisfaction. …

Ex Situ Plant Conservation

Ex situ Plant Conservation it outlines the role, value and limits of ex situ conservation as well as updates thye best management practices for the field and is an invaluable resource for plant conservation practitioners at botanic gardens, zoos, and other conservation organizations.

Study Guide: for use with

Edisi

-

ISBN/ISSN

0-07-304213-7

Deskripsi Fisik

506 hal. : il. : 27,5 cm.

Judul Seri

-

No. Panggil

658.8 SCH s

Management information systems for the information age

The fifth edition of Management Information Systems for the Information Age provides you the ultimate in flexibility to tailor content to the axact needs of your MIS or IT course. The nine chapters form the core of material covering business and managerial topics, from strategic and competitive technology opportunities to the organization and management of information using databases and data …

International marketing

The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. As global economic growth occurs, understanding marketing in all cultures in increasingly important. This book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involv…

Next generation product development

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ISBN/ISSN

0-07-143512-3

Deskripsi Fisik

xix, 379 hal. : il. ; 23 cm.

Judul Seri

-

No. Panggil

658.575 MCG n

Strategic marketing management cases

edition has been substantially revised and reorganized to reflect marketing management priorities in the 21st century. The topics are market orientation and organizational learning, marketing program development, growth strategies, innovation and strategic brand management, supply chain management and partnership alignment, cross-functional integration, implementation marketing plans and assess…

Harvard Business Review on Crisis Management

In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. This collection of eight essays highlight leading ideas on how to deal with difficult situations, crises, and other sensitive topics in business environment.

Health Psychology

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Sixth

ISBN/ISSN

0-07-310726-3

Deskripsi Fisik

xvi,559 hal. ; ill. : 26 cm

Judul Seri

-

No. Panggil

606.001 TAY h

Comprehensive Handbook of Psychotherapy vol 4

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ISBN/ISSN

0-471-65331-4

Deskripsi Fisik

xxii, 602 hal. ; ill. : 27,5 cm

Judul Seri

-

No. Panggil

616.89 COM

Financial risk manager handbook

Coverage of the newly added section to the financial risk manager examination, risk management in investment management. Covering such topics as quantitative methods, capital markets, credit, operational, market, and integrated risk management, investment management and hedge fund risk, relevant regulatory, legal, and accounting issues essential to risk professionals.

Guide to the 2002 National Electrical Code

This book abou is know the rules for wiring design, protection, methods and materials, identify standarts that apply for general uses equipment, discover what the code says about electrical requirements for service ststion, industrial plants health care facilities and other special occupancies, etc.

The art of M&A structuring

M & A is a complex arena. Any given transaction can have literally hundreds of moving parts that must be taken into account as one seeks the best structure for a particular deal. This book identifies the principal elements to be found in an M/A/ structure, and shows their interrelationships.

Housekeeping Management

As downsizing practices in the hospitality industry usher in learner management and fewer operational levels, the role of executive housekeeper is undergoing a dramatic change. Today, the ideal executive housekeeper must be prepared to be a first-line manager, capable of running a housekeeping department with little or no intervention from upper management. Housekeeping management offers future…

Renaissance e-learning

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ISBN/ISSN

0-7879-7147-2

Deskripsi Fisik

xix, 293 hal. ; ill. : 24 cm

Judul Seri

-

No. Panggil

658.312 CHA r - 658.312.4 CHA r

Marketing Hospitality

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3

ISBN/ISSN

0-417-34885-6

Deskripsi Fisik

xv, 360 hal. ; ill. : 24 cm

Judul Seri

-

No. Panggil

647 94 0688 HSU m

SAP R/3 Enterprise Software

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-

ISBN/ISSN

0-07-299067-8

Deskripsi Fisik

xii, 180 hal : ill; 25 cm.

Judul Seri

-

No. Panggil

650.0285'53769 HAY s

The Psychopharmacology: Treatment Planner

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-

ISBN/ISSN

0-471-43322--5

Deskripsi Fisik

xv, 266 hal. : 25,5 cm.

Judul Seri

-

No. Panggil

616.89 PUR p

The manager's book of questions

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-

ISBN/ISSN

0-07-147043-3

Deskripsi Fisik

xx, 204 hal. : il.; 23 cm

Judul Seri

-

No. Panggil

658.3 KOD m

Corporate Accounting

In today’s competitive world of real business, corporate accounting has assumed critical importance. Corporate accounting is not an end itself, but is intended to provide information that is vital in making business decisions. This book has followed a pattern of theory, examples, illustrations (solved problems), theoretical questions, practice problems and guide to answers in each chapter. To…