Consumer behavior and marketing strategy

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Koleksi World Bank

Consumer behavior and marketing strategy

Jerry C Olson - Nama Orang; J. Paul Peter - Nama Orang;

The eight edition of consumer behavior and marking strategy continues to reflect our belief that the wheel of consumer analysis is powerful too not only for organizing consumer behavior knowledge but also for understanding consumer s and for guiding the development of successful marketing strategies. This book contains a variety of pedagogical aids to enhance student learning and facilitate the application of consumer behavior concepts to marketing practice.

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Informasi Detail

Judul Seri: -
No. Panggil: 658.87 PET c
Penerbit: : McGraw-Hill.New York., 2008
Deskripsi Fisik: xxi, 555 hal.; 27 cm
Bahasa
ISBN/ISSN: 978-007-125935-4
Klasifikasi: 658.87
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Ed. 8
Subjek: Pemasaran
Perilaku Konsumen
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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