Koleksi World Bank

Consumers

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This book is an invitation to the diverse, intriguing, dynamic, global world of consumers. Part one covers an overview of consumer behavior; part two, marketing decisions and consumer behavior; part three, consumers as interpreters; part four, consumers in social context; part five consumer action.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

658.834 2 ARN c

Penerbit

: McGraw-Hill.New York., 2005

Deskripsi Fisik

Xxv, 845 hal. : il. ; 26 cm

Bahasa

Indonesia

ISBN/ISSN

007-124709-2

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 2

Subjek

Konsumen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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