Koleksi World Bank

Kellog On Branding

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This book respresented resource for dynamics merketing information for today's ever changing and challenging environment. Kellog is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities. Kellog on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellog School of Management at Northwestern University. Properly managed, brands can be a company's most valuable asset, creating lasting customer loyalty and prferences strong enough to overcome intense competition and price differences. This book gives executives and managers the information they need to build strong, enduring, and profitable brands.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.827 KEL

Penerbit

: John Wiley & Sons.Canada., 2005

Deskripsi Fisik

xvii, 334 p. : il. ; 23,5 cm.

Bahasa

Indonesia

ISBN/ISSN

978-0-471-69016-0

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Merek dagang

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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