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Social Media and Politics: a New Way to Participate in the Political Process (Volume 1 – Candidates, Campaigns, and Political Power)
This book is focused on candidates’ and campaigns’ use of social media and how that affects voters. Tha chapters in this volume address the use of social media in the United States and elsewhere, with a particular emphasis on U.S. campaigns for the House, Senate, and presidency. The contributing scholars focus on questions such as how information flows differ across social media and traditional media, how information flows to individuals, gender differences in Twitter-style among candidates, the role of social media in political polarization, and what campaigns become as social media becomes the infrastructure of political communication.
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