Marketing Efficiency in Puerto Rico

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Marketing Efficiency in Puerto Rico

John Kenneth Galbraith - Nama Orang; Richard H. Holton - Nama Orang;

This book introduces the approach to marketing in Puerto Rico. It contains 15 chapters explaining the problem in its setting, food retailing, food wholesaling, management practices and attitudes, a model food distribution system, the optimal retail unit, the optimal wholesale unit, the completed model, teh setting and method of non-food marketing, retailing of non-food products, the wholesailing of non-food products, the context of policy, and measures to improve the efficiency of the marketing system such as conducting consumer and retail education and creating direct steps.

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Koleksi Buku Langka / Kuno - Perpustakaan DPR RI Belum memasukkan lokasi

13201787

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Informasi Detail

Judul Seri: -
No. Panggil: 338.972 95 GAL m
Penerbit: Cambridge, Massachusetts : Cambridge.Harvard University Press., 1955
Deskripsi Fisik: 23 cm. ; xi+204 hlm. ; index.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: 338.972 95
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Economy
Info Detail Spesifik: -
Pernyataan Tanggungjawab: John Kenneth Galbraith

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