Transaksi e-commerce di Indonesia meningkat tajam dalam sepuluh tahun terakhir ini, melibatkan 170 juta pengguna di tahun 2020, dengan nilai perdagangan mencapai US$12,2 miliar dan diproyeksi tumbuh menjadi US$52 miliar di tahun 2025. Di level global sendiri, selama tahun 2020, transaksi e-commerce diperkirakan mencapai US$4,4 triliun. Kondisi ini terjadi karena mudahnya mengakses e-commerce…
From a start-up to a unicorn e-commerce and digital business in Industry 4.0 ini memberikan gambaran bagaimana memulai bisnis di era industri 4.0 dengan modal kecil, mendirikan start-up dan berusaha untuk menjadi unicorn
Dalam buku ini penulis menjelaskan beragam faktor yang harus diperhitungkan saat mengonsep kemasan - baik dari segi keamanan produk, optimalisasi penggunaan bahan kemasan, sampai desain kemasan yang dapat memberikan konsumen unboxing experience. Buku ini ditulis secara praktis, mudah dipahami, serta dilengkapi dengan beragam contoh kasus, sehingga para pemula bisnis mudah mengaplikasikan tips d…
The purpose of this book is to provide a collection of case studies of companies operating in the broad domain termed electronic commerce. The cases are targeted for use in teaching programs such as business schools or commercial business programs. They also provide interesting and instructive reading for anyone seeking a deeper understanding of the electronic commerce phenomenon.
Cases in e-Commerce is organized around the decision-making process we propose for formulating new economy enterprise strategy. There are six interrelated, sequential decisions to this strategy, market-opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. This casebook is written for present and future business practitioner…
Robin “Roblimo” Miller introduces specific rules for systematically building the profitability of virtually any online business and shows how to use these rules to maximum advantage, whatever you sell-products, services, information, or advertising. Millers shows how to avoid disastrous mistakes, how to accomplish more with less, how to anticipate trends without wasting scarce resources, an…
E-business and ERP detail the many aspects of organizing an ERP (Enterprise Resource Planning) or e-business project for rapid implementation. This comprehensive guidebook explains how to rapidly implement systems that meet current requirements and are easily adaptable to encompass the next generation of technology, better understand and manage the risks associated with such projects, understan…