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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="E-commerce – studi ...
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Cases in e-Commerce
Komentar Bagikan
Jeffrey F. Rayport

Cases in e-Commerce is organized around the decision-making process we propose for formulating new economy enterprise strategy. There are six interrelated, sequential decisions to this strategy, market-opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. This casebook is written for present and future business practitioner…

Edisi
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ISBN/ISSN
0-07-250095-6
Deskripsi Fisik
xix, 631 hal. : il. ; 26 cm.
Judul Seri
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No. Panggil
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