Ditapis dengan
International marketing
The new and expanded topics in this twelfth edition reflect issues in competition, changing marketing structures, ethics and social responsibility, negotiations, and the development of the manager for the twenty first century. Competition is raising the global standards for quality, increasing the demand for advanced technology and innovation, and increasing the value of customer satisfaction. …
- Edisi
- ed.12
- ISBN/ISSN
- 0-07-283371-8
- Deskripsi Fisik
- xiii, 697 hal. : il. ; 28 cm
- Judul Seri
- -
- No. Panggil
- 658.84 CAT i - 658.848 CAT i
International marketing
The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. As global economic growth occurs, understanding marketing in all cultures in increasingly important. This book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involv…
- Edisi
- ed.11
- ISBN/ISSN
- 0-07-239884-1
- Deskripsi Fisik
- xxv, 691 hal. : il. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- 658.848 CAT i
Daya saing ekspor ikan tuna Indonesia
Buku ini mencoba mengestimasi daya saing ekspor ikan tuna Indonesia di pasar ASEAN dan menganalisis berbagai faktor yang memengaruhi. Metode analisis data yang digunakan untuk mengukur komoditas ikan tuna Indonesia memiliki daya saing ke pasar ASEAN adalah Revealed Comparative Advantage (RCA) dan Constant Market Share Analysis (CMSA), sedangkan untuk menguji faktor-faktor yang memengaruhi daya …
- Edisi
- -
- ISBN/ISSN
- 9786022622031
- Deskripsi Fisik
- xii,177 hal. ; 23cm.
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah