Buku ini berisi tentang teori dasar ekonomi dan persaingan non-harga yang hingga saat ini menjadi langkah dasar dalam teori ekonomi. buku ini berisi analisis dalam studi ekonomi atas kualitas produk terhadap kompetisi pasar. Kualitas dan kompetisi menjadi bahasan utama dalam buku ini yang dianggap penulis memiliki kesenjangan serius dalam struktur ekonomi. Buku ini dimulai dengan kritik peng…
Based on a wide range of ongoing experimentation in co-creation across many industries, the future of competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences-enabled by technical and social infrastructures- allow each consumer to co-create unique value with a network of companies and consumer communities.
Dragons at your door exposes the strategies, strengths, and limitations of these fast-rising competitors and surfaces the logic enabling them to attack high end industries. By leveraging new possibilities opened up by globalization, say Ming Zeng and Peter Williamson, the Chinese are challenging the status quo faster and on a much larger scale than the Japanese and Korean companies that came be…