The Marketing Game

This book is designed to provide the basis for a high involvement learning experience. The focus is on effective marketing strategy planning in a competitive environment. It gives you the opportunity to analyze markets and target market needs. An integrated marketing plan that satisfies your target market and earns a profit for your firm.

Marketing Research Essentials

this book discusses some of the ways the internet is affecting marketing research, balanced with more traditional material. New marketing research war stories about the trials and tribulations of conducting marketing research engage the reader's attention and help them recall important concepts in the text.

manajemen penjualan

Edisi

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ISBN/ISSN

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Deskripsi Fisik

xxxiv, 461 hal. ; 25 cm.

Judul Seri

Seri pedoman manajemen

No. Panggil

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Fundamentals of Futures and Options Markets

2 eks.

International Marketing strategy

2 eks.

Modern Industrial Organization

Modern Industrial Organization has the latest theories about the organization of firms and industries. This market-leading text is fully update to reflect new trends and topics, and its focus remains strong on providing students with clear, unified structure for analyzing theories and empirical evidence about the organization of firms and industries.