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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Pemasaran – studi k...
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cover
Strategic marketing management cases
Komentar Bagikan
David W. CravensJr. Charles W. LambVictoria L. Crittenden

edition has been substantially revised and reorganized to reflect marketing management priorities in the 21st century. The topics are market orientation and organizational learning, marketing program development, growth strategies, innovation and strategic brand management, supply chain management and partnership alignment, cross-functional integration, implementation marketing plans and assess…

Edisi
ed.7
ISBN/ISSN
0-07-242946-1
Deskripsi Fisik
xvi, 683 hal. : il. ; 26 cm.
Judul Seri
-
No. Panggil
658.802 CRA s