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Consumer behavior and marketing strategy

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J. Paul Peter Jerry C Olson

The eight edition of consumer behavior and marking strategy continues to reflect our belief that the wheel of consumer analysis is powerful too not only for organizing consumer behavior knowledge but also for understanding consumer s and for guiding the development of successful marketing strategies. This book contains a variety of pedagogical aids to enhance student learning and facilitate th…

Edisi: Ed. 8
ISBN/ISSN: 978-007-125935-4
Deskripsi Fisik: xxi, 555 hal.; 27 cm
Judul Seri: -
No. Panggil: -

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Consumer behavior and marketing strategy