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Ditemukan 2 dari pencarian Anda melalui kata kunci: subject="Strategi pemasaran"
cover
Strategy winning in the marketplace
Komentar Bagikan
A.J. StricklandIIIArthur A. ThompsonJohn E. Gamble

Features substantive treatment of the principles of crafting and executing strategy, strategy-making, strategy-executing challenges in today’s companies. This book covered the main elements of strategic thinking and strategic analysis in nine manageable.

Edisi
ed.2
ISBN/ISSN
0-07-111670-2
Deskripsi Fisik
xL, : il. ; 26 cm.
Judul Seri
-
No. Panggil
-
cover
Strategic marketing problems
Komentar Bagikan
Robert A. PetersonRoger A. Kerin

Decision making in marketing is first and foremost a skill. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the…

Edisi
10th ed
ISBN/ISSN
007-253695-0
Deskripsi Fisik
xiv, 1208 hal. : il. ; 26 cm.
Judul Seri
-
No. Panggil
-