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Strategy winning in the marketplace
Features substantive treatment of the principles of crafting and executing strategy, strategy-making, strategy-executing challenges in today’s companies. This book covered the main elements of strategic thinking and strategic analysis in nine manageable.
- Edisi
- ed.2
- ISBN/ISSN
- 0-07-111670-2
- Deskripsi Fisik
- xL, : il. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- -
Strategic marketing problems
Decision making in marketing is first and foremost a skill. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the…
- Edisi
- 10th ed
- ISBN/ISSN
- 007-253695-0
- Deskripsi Fisik
- xiv, 1208 hal. : il. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah