edition has been substantially revised and reorganized to reflect marketing management priorities in the 21st century. The topics are market orientation and organizational learning, marketing program development, growth strategies, innovation and strategic brand management, supply chain management and partnership alignment, cross-functional integration, implementation marketing plans and assess…
Dalam buku ini digambarkan secara jelas pelanggaran hak-hak kelompok lesbian, gay, beseksual, transgender, interseksual (LGBTI) yang terjadi di Indonesia
Judul asli: case study research design and metods (4 esk)
This book and its three previous editions have helped shape the case literature in finance. Organizations and markets have changed dramatically over the past two decades. Students and instructors have needed materials that focused on current concept, current institutions, and current best practices, while retaining enduring insights that remain at the core of professional mastery.
The purpose of this book is to provide a collection of case studies of companies operating in the broad domain termed electronic commerce. The cases are targeted for use in teaching programs such as business schools or commercial business programs. They also provide interesting and instructive reading for anyone seeking a deeper understanding of the electronic commerce phenomenon.
Cases in e-Commerce is organized around the decision-making process we propose for formulating new economy enterprise strategy. There are six interrelated, sequential decisions to this strategy, market-opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. This casebook is written for present and future business practitioner…
1 eks
This book is a compilation of papers submitted for discussion at the May 2007 dialogue of the same title, "governance reform under real-world conditions," held at the world bank headquarters in washington, D.C., as well as specially commissioned articles and cases studies. This book hope for a contributuon to development policy and practice, particularly in improving the ways in which governanc…
Data Against Natural Disasters seeks to provide the analytical tools neede to enchane national capacity for disaster response. The editors and authors begin with an overview that summarizes key lessons learned from the six country case studies in the volume. Next, they outline the data needs that arise at different stages in the disaster response and explore the humanitarian community's efforts…