2 eks
International business, 7th edition is organized into seven parts, and contains 20 chapters. These seven parts allow the text to flow logically from introductory material to the international environment to marketing and financial considerations in the international marketplace
2 eks.
2 eks
The opening section defines the nature of international and international business and the three environments in which it is conducted. Section two is devoted to the continuing importance of international organizations and the international monetary system and how both affect business. Section three focuses on the uncontrollable forces at work in all business environments and discusses their in…
Each chapter in this book covers globalization, differences in political economy, differences in culture, international trade theory, the political economy of international trade, foreign direct investment, regional economic integration, the strategy of international business, the organization of international business, entry strategy and strategic alliances, global manufacturing and materials …
What really drives success in the global economy, and how should executives handle the risk inherent in cross-border business? The opacity index is a template that helps you measure key aspects of a country’s overall risk. The opacity index and related tools in this book have been used successfully by companies to make key decisions such as where to locate headquarters, whether to execute M&A…
In this book a total of 38 articles that relate to eight different issues have been selected. Each article examines either a unique aspect of the corresponding issues or takes a stand for or againts the underlying principles of the issue.