Buku ini memadukan berbagai penelitian/riset di lapangan. Setiap bab dalam buku ini disertai dengan sebuah pengantar dan contoh kasus yang relevan dengan topik yang dibahas. Garis besar bab dan tujuan pembelajaran diharapkan dapat menjadi panduan bagi pembaca dalam mempelajari setiap materi. Selain itu, setiap akhir bab dalam buku ini dilengkapi dengan sinopsis, pertanyaan diskusi, kasus perila…
Accountability for business behavior is a significant public concern and, accordingly, is a prominent theme throughout this eighth edition of business. Each chapter features a boxed example of accountability issues currently confronting real companies. Examples include citizens questioning the justification for socially responsible behavior, effective performance, and ethical behavior, and the …
In this text book present 32 communication theories in a clear and interesting way. Some theories are proven candidates for a Communication Theory Hall of Fame. For example, Aristotle's analysis of logical, emotional, and ethical appeals continues to set the agenda for many public-speaking courses. Some of the discipline's most creative approaches are its newest. For example, Sandra Petronio's …