This book discusses the times and issues of Western political heritage. The book consists of 15 chapters about the dawn of political consciousness, political life in the Greek city state, Plato's philosophy of the ideal state and of law, Aristotle's nature of political society, the heritage of Roman law, the two swords, government in the middle ages, the Protestant Revolt and its political effe…
The next economy takes you to the forefront of the battle for the customer wallet, and provides a toolbox of techniques to break through to customers even when the economy is soft. People in business are ready to look forward again to begin building the next economy on a more secure footing. This book is all about reinventing marketing.