Tujuan utama buku ini adalah memberi mahasiswa pengetahuan dan keahlian yang dibutuhkan untuk menganalisis konsumen, yang dapat juga dipergunakan untuk memahami pasar dan mengembangkan strategi pemasaran yang efektif.
bibliografi and index
Project management continues to be one of the fastest growing career fields in business today. While recent economic times have been traumatic for information technology firms, substantial growth is still occurring in the information systems area. This edition covers current practice, with examples taken from published report about project management. Additions include cross-references to the P…
The eight edition of consumer behavior and marking strategy continues to reflect our belief that the wheel of consumer analysis is powerful too not only for organizing consumer behavior knowledge but also for understanding consumer s and for guiding the development of successful marketing strategies. This book contains a variety of pedagogical aids to enhance student learning and facilitate th…
Statistics, data analysis and decision modeling was initially writtrn to meet the need for an introductory test that provides a basic introduction to statistics, focusing on pratical applications of data analysis and decision modeling.