Koleksi World Bank

Cases in e-Commerce

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Cases in e-Commerce is organized around the decision-making process we propose for formulating new economy enterprise strategy. There are six interrelated, sequential decisions to this strategy, market-opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. This casebook is written for present and future business practitioners in the new economy.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.4 RAY c

Penerbit

: McGraw-Hill.New York., 2002

Deskripsi Fisik

xix, 631 hal. : il. ; 26 cm.

Bahasa

ISBN/ISSN

0-07-250095-6

Klasifikasi

658.4

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

E-commerce – studi kasus

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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