Koleksi World Bank

International marketing

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The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. As global economic growth occurs, understanding marketing in all cultures in increasingly important. This book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.848 CAT i

Penerbit

: McGraw-Hill.New York., 2002

Deskripsi Fisik

xxv, 691 hal. : il. ; 28 cm.

Bahasa

Indonesia

ISBN/ISSN

0-07-239884-1

Klasifikasi

658.848

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.11

Subjek

Komoditi ekspor – pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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