The goal of managerial accounting is to acquaint students of business with the fundamental tools of management accounting. The emphasis throughout the text is on using accounting information to help manage an organization. Each chapter introduces important managerial accounting topics within the context of a realistic company. The authors uses a wide variety of examples from retail, service, ma…
This book provides the answer, drawing on the resources of the Kauffman center for entreneurial leadership as well as insights from more than 500 successful entrepreneurs.
The 2nd editions of financial markets and corporat
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This book about is information resource managers, data administrators, system planners and technology managers who want to learn about developing a long-rangesystem plan.
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2 eks.
Multinational financial management focuses on decision making in an international context. Analytical techniques help translate the often vague rules of thumb used by international financial executives into specific decision criteria. The book offers a variety of real-life examples, both numerical and institutional, that demonstrate the use of financial analysis and reasoning in solving interna…
This fourth edition of financial institutions management : a risk management approach boats many additions and improvements, including : new discussions of how the financial services modernization act of 1999 affects institutions appear in several chapters, internet references have been added throughout each chapters, each new text includes free access to standard & Poor’s educational versio…
this book discusses some of the ways the internet is affecting marketing research, balanced with more traditional material. New marketing research war stories about the trials and tribulations of conducting marketing research engage the reader's attention and help them recall important concepts in the text.
Human redource management is arguably the most exciting area within the field of business. Much has changed in the world since the writing og the ninth edition of this book. The tenth edition of human resource management reveals this strategic function in a practical, realistic manner yet maintains its balance of pragmatism and theoretical concepts.
Project management excellence is essential if your
Project Management is a pratical introduction to this essential skill. it Shows you how to plan and organize your project from start to finish, create an efeective project team, manage your budgets, solve problems and monitor activities of your project.
With the arrival of the new millennium, the role of human resources in Asian organizations take center stage. This book takes an Asian managerial orientation; that is, it looks at how HRM is practiced in Asian firms and views HRM as relevant to managers in every unit, project, or team. Pays attention to the application of HRM approaches in real organizational settings and situations in Asia. Re…
It’s a paradox of today’s experience economy: the more contrived the world seems, the more we all demand what’s real. As reality is qualified, altered, and commercialized, consumers respond to what is engaging, personal, memorable, and above all, authentic. But what’s authentic? What authentic means to the postmodern consumers, and how companies can render their offerings as “really r…